Bloggers / Individuals
The playing field online is stacked against bloggers and individuals trying to launch their own websites. To rank well in the search engines, and get lots of traffic to your website, you have to compete against tens of thousands of others, and also against large companies who have the budget to hire specialist Digital Marketers.
If digital marketing is not your passion, then talk about meta data optimization and canonical links will no doubt confuse you.
You should be spending your time on creating great content on your website, about whatever topic you are passionate about.
To give you a chance to compete against all the other websites out there, you need to be using a site audit tool like PULSE.
Most site audit tools can be used to manually check what is wrong with your website, and will give you a great range of data to analyze and interpret.
PULSE automatically audits your website, and will alert you with exactly what to fix, and why you need to fix it.
Small businesses don’t always have the resources for a digital marketing specialist, or an SEO Analyst. They are more likely to hire a marketer who can do a little bit of digital here and there, alongside graphic design, print ads, stationary, and manage the company’s signage and printing.
To ask non-digital natives to ensure a website is perfectly optimized is just not realistic or achievable.
PULSE analyzes every page of your website automatically. When you add new content to your site, PULSE finds it, checks it, and reports back to you any optimization recommendations it may find.
The PULSE Dashboard is easy to understand by any marketer, even if they have no training or experience in website optimization. If your small business doesn’t have any marketing staff, you can still use PULSE to analyze your website, and send the recommendations to your web developer or IT support person.
Large businesses have the luxury of being able to hire a eCommerce Manager, or a Digital Marketing Executive, who can analyze and interpret all the digital data they can ingest.
They can also afford to hire a team of content loaders, and website editors.
As great as this sounds, it raises two issues.
Firstly, have many people load content on a website means that some details will no doubt get missed. Perhaps meta titles will start to creep over the company’s desired number of characters, or page descriptions will be left blank.
Large businesses also typically have large websites with hundreds of thousands of pages. As content is updated, pages get moved or deleted, which can lead to error pages, which are not a good look in Google’s eyes.
PULSE ensures no many how many pages your website has, or content loaders you employee, your website is monitored closely to ensure every little detail adheres to best-practice.
Secondly, using a tool like PULSE ensures the digital experts employed at your business do not spend their time on menial tasks.
With PULSE, crawls are automatically scheduled, data is automatically manipulated and presented, recommended fixes are promptly provided, and email alerts let you know when something needs your attention.
This ensures you can focus on higher level projects and strategic thinking.